About Us
Electro-Motion Provides Bay Area Generator Maintenance You Can Rely On
For over 50 years, we’ve been helping businesses build and maintain the backup power systems they need to be ready for the next unplanned power outage.
Our story began in 1967, when Eric Loeffler and his nephew Hans Krueger started manufacturing generators for the fast-growing companies that were appearing all over the Bay Area.
Over the next few decades, we grew up with Silicon Valley—expanding our product line, securing several patents, and working with many of the biggest tech companies before they were household names.
In the years since, we’ve cemented our reputation as the premier provider of emergency power system maintenance to businesses in Silicon Valley and the San Francisco Bay Area. Our “Good/Better/Best” approach to service agreements gives you the flexibility to maintain your asset regardless of budget.
We are committed to industry best practices and standards like NFPA 110. We deliver our services with EGSA certified technicians, and we provide the highest level of customer service and support you can find.
Value Proposition
We help businesses stay ready for the next unplanned power outage. Here’s why our customers love us:
We’re Available
We are always available when you need us—24 hours a day, 7 days a week, including holidays. That’s every day of the year.
We’re Responsive
We guarantee a fast, 2-hour maximum response time to emergency calls at any time of day or night.
We’ll Customize Your Plan
We recognize that every company and budget is different. We’ll work with you to build a maintenance plan that meets both established safety standards and your financial requirements.
We Communicate Clearly and Often
You deserve to always know what we’re doing, when we’re doing it, and why we’re doing it—in plain English, without industry jargon.
We Use Only Certified Technicians
Unfortunately, many generator maintenance companies employ technicians without the proper certifications.
We build your comprehensive maintenance plan on NFPA 110 standards, and all maintenance is performed by our highly trained team of certified technicians.
We Have a Proven Track Record
We’ve been delivering business continuity and life safety to our customers since 1967 despite Bay Area power challenges. Hospitals, assisted living centers, data centers, grocery chains, hotels, and commercial real estate developments all depend on us to ensure that they will have uninterrupted power no matter what happens on the grid.
Our 95% customer retention rate and the fact that our business has grown primarily through referrals are both testaments to how we consistently deliver an excellent customer experience.
Our Approach
Everything we do is designed to deliver an excellent customer experience. For us, an excellent customer experience means a few things.
1. You will have a maintenance plan that fits your needs.
Every company and budget is different. No matter where you are today, we’ll build a plan that meets both established safety standards and your financial requirements to move you toward compliance.
2. You can always reach us.
Loss of power can mean lost money, significant liability, and in extreme cases, loss of life.
We take our role as your generator maintenance company extremely seriously and provide a level of availability and responsiveness appropriate to that responsibility.
We are always available when you need us—24 hours a day, 7 days a week—and we guarantee a fast, maximum 2-hour response time to emergency calls at any time of day or night.
3. Communication is clear and timely.
You deserve to always know what we’re doing, when we’re doing it, and why we’re doing it—in plain English, without industry jargon.
We strive to make our communications to you clear, complete, and understandable. This includes our telephone calls, our letters, our work orders, and our invoices.
If you ever receive something from us you don’t understand, we redo it until you’re satisfied.
4. Maintenance is performed to the highest industry standards by properly certified generator technicians.
Everything we do is ultimately designed to ensure we eliminate your vulnerability to unplanned emergency power system failure. An important part of that is requiring both our maintenance plans and the technicians who implement them to meet certain standards.
We build your comprehensive maintenance plan on NFPA 110 standards, and all maintenance is performed by our highly trained team of certified technicians.
Our History
With humble beginnings in 1967, the uncle/nephew team of Eric Loeffler and Hans Krueger saw the need for a generator set manufacturing company to make equipment for the fast growing San Francisco/San Jose Bay Area, particularly for what would soon become known as Silicon Valley. They succeeded from the very beginning by making high quality units, listening to the customer and tailoring their equipment for their specific needs.
Throughout the 1970’s and the 1980’s they continued to prosper by broadening their product line to include Automatic Transfer Switches & Motor-Generator Sets (Frequency Converters) and by extending the customer base to include customers around the world – including NATO and the U.S. Army. They were awarded several patents during these years. The business became so large they took on another shareholder, David Loebree, who added an extensive marketing background to the technical & manufacturing expertise of the founders.
In the mid-1980’s, the Company evolved from a regional manufacturer to a full-line distributor providing products of other manufacturers, temporary rental of units and service and maintenance. During the 1980’s, the company changed hands upon the retirement of the majority shareholders and again upon the death of the owner. Jerry Twentyman purchased the company in 1988 and operated profitably while evolving into the current business model of providing high quality and customer oriented maintenance and service, while continuing to provide Automatic Transfer Switch & Motor-Generator sales.
At the end of 2011, the Company was acquired by private equity firm Salt Creek Capital, which brought a renewed focus on growth, while retaining our customer oriented core values and commitment to quality work. We are committed to industry best practices and standards like NFPA 110, on which we base our maintenance plans, and by delivering our service with EGSA certified technicians. We strive to always provide the highest level of customer service and supporting our customers’ needs with a goal of long-term relationships.
With 50 years of success, Electro-Motion has the proven experience, capabilities, and capacity to handle all your emergency power needs.
Electro-Motion Mission and Values
Our Purpose
To ensure business continuity and life safety by providing the highest quality emergency power system integrity services in the Bay Area market.
Our Core Values
People First
We are a people first, servant leadership focused organization that listens to our team members, values, and supports the well-being of our employees and their families, provides a culture and work environment based on team work, that prides ourselves on providing regular recognition and reward; understanding that everyone matters, that all employees should be treated with respect and dignity and that we are all essential within our organization for us to be successful.
Delivering Customer Experience Excellence
We deliver an excellent customer experience at every level and touchpoint opportunity without sacrificing safety, quality or our integrity. Feedback is actively pursued from our customers to drive continuous improvement within our organization and challenges are addressed with articulate communication and a sense of urgency and importance that exceeds customer expectations.
Commitment to Growth
Growth of our Employees through providing training, development and career path opportunities.
Growth in our Target Markets through winning new customer relationships and introducing complimentary products and services our customers need.
Growth of Profits through executing business in a more efficient manner so reinvestment can be donated in our communities, allocated to employees, infrastructure, equipment and business tools so we can remain competitive and responsible business citizens.
Industry Affiliations
